Eureka Moments: An Emotional Intelligence Blueprint for Your Business Model
A business owner told me: “I knew in my gut that I would regret giving in to my fears. But I was so afraid of losing some key people that I made a business decision that pleased them in the short term but hurt my business in the long run.”
Have you ever made a business decision that you later regretted? You are not alone. We’ve all been there.
Looking back, we can all say that we did the best we could but are sorry things did not pan out. I challenge you to dig deeper.
I propose you take one of your business ideas and pass it through the threading needle of a cohesive business model. You might be surprised by what that exercise will reveal.
The Threading Needle of a Cohesive Business Model
A) What need does your business idea fulfill?
Take a moment to answer the question. Consider using pen and paper for this. Write a complete sentence.
Does your business idea address a want or a need? There’s a big difference between the two.
If you don’t know the difference, that tells you a lot already. I recommend the book, Don’t Read This… Your Ego Won’t Like It! It’s packed with applicable insights.
A want speaks to the mind. It tells the mind, “You should have this.”
For example, some business owners tell us they can scale our businesses 10x, and we should want this. Here’s my question: Why?
Explanation: A “want” appeals to logic. We look externally to decide what would be nice to get. A need, however, turns inward; we feel it.
Example: Imagine a company offering time-saving software. The “want” might be the efficiency it promises. However, the “need” could be the relief from stress or the ability to spend more time with loved ones.
For a business proposition to be cohesive, it must address a need (a satisfying feeling).
So, what is the satisfying feeling your customers will get from your business idea?
B) Why are your customers your customers?
Take a moment to answer the question. Write a complete sentence.
If you want to have more clarity about who your customers are and more, take a look at the framework for human-centric startup success.
It may surprise you to realize this, but your customers are an old version of you.
You understand their pain points because you’ve walked in their shoes (feeling empathy). You had the problem they are currently facing.
The difference is that you have found a workable solution for yourself and are now sharing it with them (feeling of service).
Explanation: Your customers are an old version of yourself. You feel for them because you have experienced the same challenges and struggles they are facing now. By offering a solution that works for you, you serve them.
Example: If a business owner sells a product they never used because they never needed it, how credible would their five-star review for that product be? How much trust would you have in the brand or the person behind it? Customers can sense authenticity (feeling of realness) and connection (feeling of relating). We need both feelings to build trust and loyalty.
We can all tell whether someone “gets” us — giving us what we want (product or service) while delivering what we need (a satisfying feeling).
So, let me ask you again. Why are your customers your customers?
What problem are you solving because you know too well the pain it causes?
C) What attracts people to you?
Take a moment to answer the question. Write a complete sentence.
For ultimate clarity, you might want to read this fascinating piece on creating fiercely loyal cultures of belonging.
People are attracted to you, your business, or your product because they see something in these things they can directly relate to, and that creates a psychological bond (this is known as resonance.)
Loyalty is a bond.
Trust is also a bond.
The depth of our connections dictates the quality of our bonds.
Explanation: Your resonance impacts the quality of your relationships with suppliers, employees, customers, etc. It affects the resources you can attract and the key activities you can carry out.
Example: Imagine a business owner who openly shares their past mistakes and what they have learned from them. They do so with empathy and humility, appreciating the journey that has brought them to a place of true service. Would you be willing to do business with someone like that?
So, let me ask you again. What attracts people to you?
What attracts people to you is part of the emotional glue that bonds the segment of your business model together.
D) What sets you apart in the market?
Take a moment to answer the question. Write a complete sentence.
If you don’t know, ask to receive our free questionnaire to help you assess your business’s current state, strategize beyond the near future, and create a challenge/solution roadmap for a more cohesive business model. Type “YES” in the comments section or email Anne at anne@financialeq.coach.
As much as it pains me to tell you, many companies claim to offer better products and services than yours. So, what makes you stand out? Why should we (the customers) choose your offer first? Provide feeling answers.
If you are all about innovation, what is the satisfying feeling your customers will get from that?
If customer service is your thing, what will attract customers to you and keep them coming back?
Explanation: Your ability to express what is unique about you and your offer is the backbone of your business model. It speaks to your level of self-knowledge and point of differentiation.
Example: Imagine two coffee shops next to each other. One offers standard coffee in a chill atmosphere, while the other provides specialty brews crafted by expert baristas in a cozy, inviting ambiance. Which one would you choose? Neither answer is right or wrong, but you have to know which you are in order to know who you serve.
Think of this example: Starbucks or Tim Hortons. Neither is right or wrong, but they serve a vastly different clientele.
You can leverage your self-knowledge to show what sets you apart in the market.
So, let me ask you again.
What sets you apart in the market?
The quality of your answer will attract customers who resonate with you and your brand.
In Conclusion:
Congratulations! You have taken crucial steps to thread a more cohesive business model.
Did you go through each of the steps? If you did, leave me your comment and comment below and or reach out and let’s talk about creating a more cohesive business model for you.
Remember.
What makes you unique is not just about standing out in the market; it’s about relating to your audience on a deeper level. It’s about building real relationships.
With that in mind,
I invite you to keep refining your business model. Leverage your unique value proposition to attract customers who will help you create a legacy you can be proud of.
Whether you seek to innovate, refine, or change, seize the opportunity to stand out and make a difference.
Are you ready to take your business to the next level? Let’s start with a chat. Hi! I’m Anne. It’s a pleasure to meet you.
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Anne Beaulieu
Emotional Tech© Engineer
Human-Centric AI Advocacy | Generative AI | Responsible AI
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